30-year old Icelandic/Swede who enjoys simple things in life and when things make sense. When I'm not thinking about design or walking around taking pictures I enjoy fine beer, lifting heavy things and the soccer team GAIS. I live with my partner in Gothenburg, Sweden. I like cheesy country music as well as evil black metal and I love a good drama film that hits you hard in the feels.
Everything begins with a need, and as a designer I strive to meet that need with something purposeful. First and foremost, good design depends on solid research and a clear brief that paves the way for a consistent visual message. I believe that strong messages very often require simple solutions and I see design both as an inherent skill and craft that, if used correctly, can solve a wide range of problems.
I studied Informationsproduktion, a graphic design education with a focus on print, at Yrgo. Since then I've built my knowledge through various internships and employers such as Shout Advertising, F&B Factory and CP&B. Right now I'm a Design Director at Brandwork Design & Communication. Through the years I've worked with clients such as Tele2, Burger King, FristadsKansas, Varbergs Kommun, GAIS, BK Häcken, CEVT, Donnergymnasiet, Sony, Sankt Jörgen Spa, Hagabadet and Gemalto.