My biggest passion in life is making photos. I very often have a camera in my pocket and I often roam the streets to document people and surroundings. Making a new photo that holds an interesting scene and has good composition is one of the greatest rewards I can think of.

My biggest passion in life is making photos. I very often have a camera in my pocket and I often roam the streets to document people and surroundings. Making a new photo that holds an interesting scene and has good composition is one of the greatest rewards I can think of.

Gudbjörn Valgeirsson
Design director
2012–2020