Aurobay

Aurobay

Client
Aurobay/Ojity

Year
2021–

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From factory to visionary brand

From factory to visionary brand

I teamed up with Swedish brand & strategy agency Ojity to transform Volvo Powertrains from a subsidiary without a brand presence to a fully fledged visionary brand.

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PHOTOGRAPHY BY PAO DUELL

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Gudbjörn Valgeirsson
Design director
2012–2023

Gudbjörn Valgeirsson
Design director
2012–2020