BRANDING & WEBSITE FOR ONE OF SWEDEN’S BIGGEST NEWSPAPERS

BRANDING & WEBSITE FOR ONE OF SWEDEN’S BIGGEST NEWSPAPERS

Client: Göteborgs-Posten
Industry: Media
Role: Design director
Year: 2018
Agency: Brandwork

Client: Göteborgs-Posten
Industry: Media
Role: Design director
Year: 2018
Agency: Brandwork

Göteborgs-Posten, the largest daily newspaper in the city of Gothenburg and one of the biggest in Sweden, needed to find a shared look for all meetings with readers in all formats and channels. The new identity focuses on quality journalism and an all-new newspaper design contributes to a better reading experience.

Göteborgs-Posten, the largest daily newspaper in the city of Gothenburg and one of the biggest in Sweden, needed to find a shared look for all meetings with readers in all formats and channels. The new identity focuses on quality journalism and an all-new newspaper design contributes to a better reading experience.

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New typefaces
Two completely new typefaces were developed especially for Göteborgs-Posten by Letters from Sweden. The inspiration for Gothia Serif comes from the Dutch typography tradition where some of the most used newspaper typefaces have their origins in the 1600s – just like the Dutch city plan that Gothenburg is built on. Gothia Sans is based on the serif to create a harmonious reading experience.

New typefaces
Two completely new typefaces where developed especially for Göteborgs-Posten by Letters from Sweden. The inspiration for Gothia Serif comes from the Dutch typography tradition where some of the most used newspaper typefaces have their origins in the 1600s – just like the Dutch city plan that Gothenburg is built on. Gothia Sans is based on the serif to create a harmonious reading experience.

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Editorial products
Both the paper and online edition of Göteborgs-Posten have a new design with a more modern feeling that centers the quality of the content and guides readers to different types of content. Wherever you meet the editorial team’s effort, it’s recognizable.

Editorial products
Both the paper and online edition of Göteborgs-Posten have a new design with a more modern feeling that centers the quality of the content and guides readers to different types of content. Wherever you meet the editorial team’s effort, it’s recognizable.

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Communication and identity
All of Göteborgs-Posten now has a shared visual identity. In all communication and materials there is a close relationship to the editorial core offer.

Communication and identity
All of Göteborgs-Posten now has a shared visual identity. In all communication and materials there is a close relationship to the editorial core offer.

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