Client: BK Häcken
Role: Art director
Year: 2015

BK Häcken is the new kid in town when it comes to swedish premier league football. Starting out half a century after the old prestigious clubs. That has led to a different way of thinking, and doing things. When they celebrated their 75-year anniversary, instead of printing a traditional anniversary book, we chose a digital and interactive platform – where the club’s history is depicted through a collection of moments, stories and movies – to bring back to life all the unique moments that define the club that always does things their own way.