Client: Gothenburg Museum of Art
Industry: Museum
Role: Designer & photographer
Year: 2017
Agency: Brandwork

Client: Gothenburg Museum of Art
Industry: Museum
Role: Designer & photographer
Year: 2017
Agency: Brandwork

Client: Gothenburg Museum of Art
Industry: Museum
Role: Designer & photographer
Year: 2017
Agency: Brandwork

Art takes center stage in the new identity that draws from the iconic museum building and the art collection. The new visual identity will enable the museum to appear more cohesive and more welcoming in external communication with its varied audiences.

Art takes center stage in the new identity that draws from the iconic museum building and the art collection. The new visual identity will enable the museum to appear more cohesive and more welcoming in external communication with its varied audiences.

Art takes center stage in the new identity that draws from the iconic museum building and the art collection. The new visual identity will enable the museum to appear more cohesive and more welcoming in external communication with its varied audiences.

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The logotype comes in two versions, where one literally opens up to art experiences. The museum’s openness to new experiences and audiences is expressed in the main building block of the identity.

The logotype comes in two versions, where one literally opens up to art experiences. The museum’s openness to new experiences and audiences is expressed in the main building block of the identity.

The logotype comes in two versions, where one literally opens up to art experiences. The museum’s openness to new experiences and audiences is expressed in the main building block of the identity.

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The color palette is drawn from the Fürstenberg Gallery and the museum’s popular collection of Nordic Fin de Siècle art. The palette offers a wide variety of predefined and playful color combinations.

The color palette is drawn from the Fürstenberg Gallery and the museum’s popular collection of Nordic Fin de Siècle art. The palette offers a wide variety of predefined and playful color combinations.

The typefaces Juli Sans and Berlingske Serif from Danish foundry Playtype, take turns in the spotlight. They contrast the contemporary and the historical, the present and the future. The duality between the sans serif and the serif is used throughout all communication.

The typefaces Juli Sans and Berlingske Serif from Danish foundry Playtype, take turns in the spotlight. They contrast the contemporary and the historical, the present and the future. The duality between the sans serif and the serif is used throughout all communication.

Typefaces Juli Sans and Berlingske Serif from Danish foundry Playtype, take turns in the spotlight. They contrast the contemporary and the historical, the present and the future. The duality between the sans serif and the serif is used throughout all communication.

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We used the seven vaults from the logo to create inviting animations. Visualising "message", "family" and "love".

We used the seven vaults from the logo to create inviting animations. Visualising "message", "family" and "love".

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Gudbjörn Valgeirsson
Design director
2012–2020

Gudbjörn Valgeirsson
Design director
2012–2020