Client: Geely
Industry: Real estate
Role: Design director
Year: 2019
Agency: Brandwork

Client: Geely
Industry: Real estate
Role: Design director
Year: 2019
Agency: Brandwork

Geely has set out to build an innovation centre in the heart of the tech cluster in Gothenburg. With a vision to attract local companies as well as fulfill their role as a visionary market leader to their own subsidiaries – the centre needed its own voice. Drawing inspiration from the buildings themselves as well as chinese culture we developed a modern and vibrant identity that aims to attract new and aspiring tech companies while at the same time inspire current tenants.

Geely has set out to build an innovation centre in the heart of the tech cluster in Gothenburg. With a vision to attract local companies as well as fulfill their role as a visionary market leader to their own subsidiaries – the centre needed its own voice. Drawing inspiration from the buildings themselves as well as chinese culture we developed a modern and vibrant identity that aims to attract new and aspiring tech companies while at the same time inspire current tenants.

Geely has set out to build an innovation centre in the heart of the tech cluster in Gothenburg. With a vision to attract local companies as well as fulfill their role as a visionary market leader to their own subsidiaries – the centre needed its own voice. Drawing inspiration from the buildings themselves as well as chinese culture we developed a modern and vibrant identity that aims to attract new and aspiring tech companies while at the same time inspire current tenants.

Using a classic and well proven typeface, a simple shape sampled from the buildings themselves combined with a colour scheme interpreted from the five chinese elements we are able to create a rich, modern and vibrant identity.

Using a classic and well proven typeface, a simple shape sampled from the buildings themselves combined with a colour scheme interpreted from the five chinese elements we are able to create a rich, modern and vibrant identity.

Using a classic and well proven typeface, a simple shape sampled from the buildings themselves combined with a colour scheme interpreted from the five chinese elements we are able to create a rich, modern and vibrant identity.

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Gudbjörn Valgeirsson
Design director
2012–2020

Gudbjörn Valgeirsson
Design director
2012–2020